As the power and influence of social networking soars, ChildFund is leveraging these communication tools to connect with supporters and build online communities dedicated to helping children worldwide.
In early February, ChildFund expanded its presence on Facebook with a branded landing page to share the ChildFund story. Working with Buddy Media in New York City, we developed interactive modules to engage our more than 3,500 fans and motivate them to virally spread the word about our organization’s work with children.
The new landing page features virtual gifts from the ChildFund catalog, an instant poll, a link to our Twitter feed, videos from our YouTube channel and opportunities for supporters to share important ways they are helping children through sponsorship and donations. We also have a special focus on Haiti, linking Facebook fans to our donation page on the ChildFund Web site.
By integrating several of our social media platforms with Facebook, our goal is to project a consistent brand presence that resonates with our supporters and welcomes new members to our child-focused community. We’d love to hear from you about how we’re doing and what you’d like to see.
Connecting with customers and building company or brand awareness will be two important impacts of social media going forward, according to PR Week’s 2009 Social Media Survey.
Social networks like Facebook and Twitter are rapidly becoming preferred methods for sharing news, discussing important issues and staying in touch.
One of our long-term ChildFund sponsors reconnected with a former sponsored child on Facebook. It had been four years since the young man left the ChildFund program, and their online reunion was a joyous reconnection.
If you’re not already connected to ChildFund through social media, we invite you to join the conversation. Ask questions, stay up to date on ChildFund’s work, share your story and help create awareness of children’s greatest needs. Help spread the word.